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The Brick City Story: Basketball Culture & Why We Started
Where It All StartedEvery brand has an origin story. Ours starts on the court.Brick City was born out of a simple frustration — there wasn't enough streetwear that truly spoke to hoopers. Not just people who like basketball, but people who live it. Who grew up watching the 90s greats, who know what a brick is, who understand that the game is more than just points on a board. It's a culture. A language. A way of seeing the world.So we built something for those people.What's in a Name?In basketball,... Read more...
Boxy Tees vs Regular Fit: Which is Better for Hoopers?
The Great Debate: Boxy Tees vs Regular FitIf you've been paying attention to hooper fashion over the last few years, you've noticed the shift. Slim fits are out. Boxy tees are in. But is the boxy tee actually better for hoopers, or is it just a trend? We break it down.What Is a Boxy Tee?A boxy tee has a wider, more square-shaped silhouette compared to a regular fit tee. The shoulders sit wider, the body is roomier, and the length typically hits at the hip. It's a relaxed, oversized aesthetic... Read more...
90s Basketball Fashion: How It Shaped Streetwear
The Golden Era: Why 90s Basketball Fashion Still Hits DifferentIf you want to understand modern streetwear, you have to go back to the 90s. The decade that gave us Jordan's six rings, the Dream Team, and Allen Iverson's cornrows also gave us some of the most influential fashion moments in sports history. 90s basketball didn't just change how people played the game — it changed how the world dressed.Baggy Was BeautifulBefore slim fits took over, basketball players were rocking shorts that fell past the knee and jerseys that draped like... Read more...
What to Wear to a Pickup Game
Pickup Game Drip: Looking Good While Balling OutThere's an unwritten rule at every pickup game — you've got to look the part. Whether you're running full court at your local gym or hitting the outdoor courts on a summer evening, what you wear says a lot about how seriously you take the game. And in 2026, hooper fashion has never been more dialled in.Here's your complete guide to what to wear to a pickup game — from head to toe.Start With the Right TeeThe foundation of any pickup game fit... Read more...
Best Basketball Streetwear Brands in 2026
Basketball and Streetwear: A Culture Built on the CourtBasketball streetwear isn't just clothing — it's a language. From the playgrounds of New York to the courts of Dublin, the way hoopers dress has always been as important as how they play. In 2026, the basketball streetwear scene is bigger than ever, blending court culture with everyday fashion in ways that feel authentic, bold, and unapologetically hooper.Here's a look at the brands leading the charge — and what makes each one worth knowing.1. Nike SB & Jordan BrandNo list is complete... Read more...